MADE WITH BLOOM

So iLL

Designed to take you anywhere you roam, Jason Momoa’s signature eco lifestyle shoe features a lightweight, canvas-like camo print upper material made with 20% recycled plastic, water resistant coating, neoprene sleeve for comfort, a BLOOM Foam insole made from 30% Algae (an alternative to synthetic and petrochemical EVA foams), and outsole containing an Eco Pure additive which helps rubber biodegrade faster when reacting with microbes in landfills.

About so ill

Jason Momoa and So iLL Founder, Daniel Chancellor, were introduced through a mutual friend in LA and sparked an immediate connection after finding out their involvement in climbing started around the same point in time. In Jason’s words, “Climbing found me, it blessed me, and I fell in love with it.” Jason Momoa had been a long time fan of the So iLL brand and this relationship quickly sparked into a friendship. Jason sought out his friends at So iLL to collaborate on a signature line of outdoor products (lifestyle approach shoes, climbing shoes, waterproof outdoor bags, and chalk bags) dedicated to honoring those who roam, with the intent of unlocking the free spirit inside us all. By definition, roamers are said to be aimless, but we prefer the term, unhindered, led by a spirit of freedom. We welcome you to the launch of So iLL x On the Roam collaboration by Jason Momoa. Prepare for what’s ahead.

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