Any new plastic created today, including polyester, can be a plastic waste problem tomorrow. Since 2012, ADIDAS has innovated ways to tackle the problem of plastic waste in how we make our products. By 2024, we’ll be off virgin polyester completely. The algae-based EVA foam we use helps clean at least 30 liters of polluted lake water.
50+ Million Liters Cleaned
Congratulations to Adidas for cleaning 50+ Million Liters of water through their products featuring Bloom.
IT IS ALL ABOUT SPORT
This is where we come from, everything we do is rooted in sport. And sport plays an increasingly important role in more and more people’s lives, on and off the field of play. Sport is central to every culture and society and is core to an individual’s health and happiness. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.